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Category: Marketing

Market segmentation: what is it and how to do it?

Market segmentation: what is it and how to do it?

Did you know that market segmentation is a strategic and vital issue for companies to grow in the medium and long term? Starting a business requires a lot of variables – and you know it very well. It is not and will never be an easy mission. And that is why it is necessary to surround yourself with care. One…

by blog-admin Posted On August 1, 2021August 9, 2021
Steve Jobs, marketing and sales: what did he teach us about it all?

Steve Jobs, marketing and sales: what did he teach us about it all?

Steve Jobs was and continues to be an inspiration to thousands of people around the world. The Apple founder who passed away in 2011 was one of the biggest icons of entrepreneurship around the world. Responsible for the commercial success of the brand originating in the USA, Steve Jobs reinvented Apple, its way of being, acting, and…

by blog-admin Posted On August 1, 2021August 9, 2021
Funnel steps, how to manage? Tips, Strategies and more! 

Funnel steps, how to manage? Tips, Strategies and more! 

The stages of the sales funnel are strategic and need to be focused on, with each contact, generating value for the customer. Assembling them well and, more than that, managing them with a focus on your customer is strategic for your company to sell more, better and, of course, grow every day. A complete and effective…

by blog-admin Posted On August 1, 2021August 9, 2021
5 Porter’s strengths: what is it and how to use it in companies?

5 Porter’s strengths: what is it and how to use it in companies?

Porter’s 5 Forces is an important corporate tool to analyze and assess the external environment in which companies operate and to better understand and identify possible market opportunities. Its application, by the way, is an excellent way for companies to organize their processes and start to maximize their results. Know your own market, know how…

by blog-admin Posted On August 1, 2021August 9, 2021
Outbound marketing: what is it, how it works and what is the difference to inbound

Outbound marketing: what is it, how it works and what is the difference to inbound

If you still understand inbound and outbound marketing as opposite strategies, review your concepts and find out how combining them can make you sell more! Outbound marketing, as a concept, can be understood to be a much more active or even aggressive strategy than inbound marketing. Simply put, while inbound you create conditions for the…

by blog-admin Posted On August 1, 2021August 10, 2021
Sales Copy: 4 Techniques to Convert Leads into Customers

Sales Copy: 4 Techniques to Convert Leads into Customers

Sales copy is text that has a direct objective: conversion. It is content that brings together persuasive writing techniques that aim to sell. Writing a killer copy, however, is not always easy. There are a number of techniques and strategies that need to be employed to be successful. A sales copy can be a game-changer. At the…

by blog-admin Posted On August 1, 2021August 10, 2021
How to win the customer in the 1st email? Check out 6 different ways

How to win the customer in the 1st email? Check out 6 different ways

Understanding how to win over the customer through an email is, without a doubt, a competitive advantage for any business. The lead trusted you, gave you their data, and was willing to test your solution. From there, the first message you send to him can be decisive between the “yes” and “no” of this consumer. When a…

by blog-admin Posted On August 1, 2021August 10, 2021

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